Kirstine Fratz keynotes speaker in Dubai and Abu Dhabi

Kirstine Fratz – Zeitgeist Researcher & Cultural Futurist

Kirstine Fratz is Germany’s leading expert in Zeitgeist research — the study of the evolving spirit of the times and its impact on culture, innovation, and leadership. With a pioneering career that bridges scientific inquiry and philosophical exploration, she reveals how hidden cultural dynamics shape societal transformation.

Founder of the Zeitgeist Academy and author of The Book of Zeitgeist, Kirstine advises global brands such as Gucci, Escada, Facebook, Audi, and Unilever on how to align with emerging societal values. She is a highly sought-after keynote speaker at global conferences, TEDx events, and academic institutions, inspiring audiences to decode cultural currents and foster sustainable innovation.

Through her research and speaking, Kirstine Fratz empowers leaders and organizations to move beyond short-term trends, cultivating a conscious, future-ready relationship with change itself.

Notable Achievements 

  • Pioneer of Zeitgeist research, establishing it as a critical tool for understanding cultural evolution.​
  • Advisor to global brands including Gucci, Escada, Dolce & Gabbana, Unilever, Facebook, Audi, Beiersdorf, and Procter & Gamble
  • Author of « Das Buch vom Zeitgeist – und wie er uns vorantreibt » (« The Book of Zeitgeist – and How It Drives Us Forward
  • TEDx speaker and lecturer at various universities, contributing to academic and public discourse on cultural trends.​
  • Member of the supervisory board at German Real Estate and honorary member of the Club of European Women Entrepreneurs.

Languages spoken by the keynote speaker:

  • English

  • German

Key Themes & Expertise

  • Zeitgeist Dynamics: Understanding and leveraging the spirit of the times for strategic advantage.

  • Cultural Evolution: Navigating and influencing the continuous transformation of societal values.

  • Innovation & Future Thinking: Anticipating and shaping future trends through cultural insight.

  • Organizational Culture: Aligning internal culture with external societal shifts for coherence and resilience.

Kirstine Fratz is renowned for her ability to decode the underlying cultural dynamics that shape our society. Her keynotes delve into the concept of Zeitgeist—not merely as fleeting trends, but as profound forces that influence our collective desires and societal evolution. By understanding these forces, organizations and individuals can anticipate change, foster innovation, and align with the emerging cultural narratives that define success in the modern world.

Kirstine Fratz's Keynote Speaker in Dubai and Abu Dhabi

Zeitgeist Dynamics
Innovation & Future Thinking
Strategic Foresight
Technology & Digital Transformation

How to play with the spirit of time | Kirstine Fratz

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