Elodie Gentina.

Élodie Gentina – Expert on Generation Z & Intergenerational Management

Élodie Gentina is a recognized specialist in Generation Z and intergenerational management. Holding a PhD in management science and an authorization to direct research (HDR), she is currently a professor-researcher in marketing at IESEG School of Management. Her work focuses on studying the consumer behaviors of "digital natives" (born after 1995) and the new managerial challenges they bring to organizations.

Her research also aims to understand relations between generations in a rapidly evolving workplace. How can four generations coexist within a company? How can age-related stereotypes be broken down to turn coexistence into genuine collaboration? These are the core questions fueling her keynotes and publications.

Backed by over 50,000 responses from young individuals gathered through surveys, interviews, and observations across France and internationally (Asia, the Americas, Europe), she has developed an unparalleled understanding of this generation and the future challenges of work.

🏆 Notable Achievements

• Professor of Management at IESEG, expert in Generation Z and intergenerational dynamics

• Author of 6 books, including:

  • Le Défi du management intergénérationnel (2024, Dunod)

  • Manager la Génération Z en entreprise (2023, Dunod)

  • La Génération Z en entreprise (2019, Dunod)

  • Marketing et Génération Z (2016, Dunod – FNEGE certified)

  • The New Generation in Asia (2020, Emerald)

• Frequent media appearances on RTS, Le Monde, Les Échos, Le Figaro, L’Obs, The Conversation, etc.

• Research published in international journals: Journal of Business Research, Social Sciences & Medicine, Décisions Marketing, etc.

• Regular speaker at public conferences and corporate events

Languages:

• French

🧭 Topics & Expertise:

• Generation Z: Societal and managerial stakes

• The challenges of Generation Z in the workplace

• Mental health and younger generations: A crucial challenge for HR

• Clash of ages, clash of talents: Mastering intergenerational management

• Engagement, purpose, and evolving workplace expectations

• Leadership in the era of hybrid work and new mindsets toward business

Élodie Gentina provides a strategic, practical, and well-documented perspective on the challenges brought by Generation Z entering the workforce. She also sheds light on mental health, engagement, and intergenerational communication issues, possessing a unique ability to make her research accessible, dynamic, and directly applicable for HR leaders, executives, and managers.

What makes her keynotes compelling:

• An accessible, relatable, and highly contemporary delivery

• Scientific rigor paired with an international outlook

• Actionable solutions to build sustainable intergenerational bridges

• A unique expertise on youth amidst the evolving world of work